Founded 1976First Women's Club in Monaco6× ChampionsStade Louis IIReturn to Division 1 ArkemaThe Luxury of Women's FootballFounded 1976First Women's Club in Monaco6× ChampionsStade Louis IIReturn to Division 1 ArkemaThe Luxury of Women's Football
Diamonds
Fine Watches
Supercars
Superyachts
Champagne
Haute Couture
The Principality
The beauty of Monaco
Seven centuries of sovereignty, pressed into barely a square mile of the most beautiful coastline on earth. This is the first impression, long before the first whistle.
Seven Centuries on the Rock
Why "The Rock"? Monaco-Ville, the old town, sits atop a steep limestone headland that juts into the Mediterranean, rising about 60 metres (roughly 200 feet) and ringed by sea on three sides. Fortified by the Genoese in 1215 and then held by the Grimaldis since 1297, this natural stronghold is the oldest and most historic of Monaco's four districts, home to the Prince's Palace and the cathedral.
For more than seven hundred years, the House of Grimaldi has reigned over this improbable jewel of the Mediterranean. In 1297, François Grimaldi seized the fortress on the Rock disguised as a monk, the two sword-bearing friars still emblazoned on Monaco's coat of arms. Genoese by origin, sovereign by will, the Principality endures as one of Europe's oldest ruling dynasties, today led by HSH Prince Albert II.
Barely a square mile pressed between the Maritime Alps and the sea, Monaco rises in tiers of pastel façades, palm-lined terraces and Belle Époque grandeur. From the medieval lanes of Monaco-Ville atop the Rock, to the yacht-filled basin of Port Hercule, the casino gardens of Monte-Carlo and the sculpted seafront of Fontvieille and Larvotto, every metre is a view worth framing.
The most densely glamorous address on the planet, and the beating heart of the Riviera's high season.
1297House of Grimaldi
2.08 km²2nd-smallest state
~38kResidents
139Nationalities
Albert IISovereign Prince
FROfficial Language
Culture & Heritage · A Deeper Dive
Monaco for the connoisseur
Three cultural jewels that reward the curious, and a welcome we extend, with pride, to our anglophile friends.
01
Prince's Palace & the Old Town
The Rock · Cradle of the Grimaldis
Perched on "The Rock", old Monaco is a warren of medieval lanes barely changed in centuries. The original fortress was raised by the Genoese in 1215 before the Grimaldi dynasty seized the Rock in 1297, legend has it François Grimaldi slipped in disguised as a monk, the very sword-bearing friars still on Monaco's coat of arms.
Tour the State Apartments of the Palais Princier and catch the Changing of the Guard by the Prince's Carabiniers, daily at exactly 11:55 am. Nearby, Saint Nicholas Cathedral (1875) holds the tombs of the princely line.
"For English-speaking visitors: this is where Princess Grace rests, born Grace Kelly in Philadelphia, the Hollywood star who became a princess in 1956, alongside Prince Rainier III."
Grace & Rainier
02
The Oceanographic Museum
Founded 1910 · The "Explorer Prince"
Carved into the cliff face and rising 85 metres above the Mediterranean, this "temple of the sea" was founded in 1910 by Prince Albert I, a devoted oceanographer. Its monumental façade towers over the water like the prow of a ship.
Inside: vast aquariums, a shark lagoon, over 6,000 specimens and the story of undersea exploration, the legendary Jacques Cousteau served as its director from 1957 to 1988. The rooftop terrace offers one of the finest views in the whole Principality.
A must for families and the curious alike, science, splendour and breathtaking views.
Since 1910
03
The Grimaldi Forum
Contemporary Culture · On the Seafront
Opened in 2000, this ultra-modern cultural and exhibition centre, partly built out over the sea, is the beating heart of Monaco's artistic life. Its programme changes through the year: major art retrospectives, photography and fashion exhibitions, ballet and opera.
It is also the stage for landmark events such as Monte-Carlo Fashion Week and many of the season's galas. A place where today's Monaco converses with the greatest names in world culture.
Always check what's showing, the exhibitions rival those of the world's great capitals.
Since 2000
One place, three names
The Riviera, in three words
You will hear all three your whole life without always realising they mean the same place. Here they are.
Côte d'Azur"The Azure Coast." The official French name for this Mediterranean coastline.
French RivieraThe name the rest of the world uses. The very same glamorous coast, in English.
South of FranceThe broadest term of all. It takes in the Riviera plus neighbouring Provence.
All three point to the same place: the sun-warmed southeastern coast of France, running from Saint-Tropez in the west to Menton on the Italian border, threading through Cannes, Antibes, Nice, Villefranche-sur-Mer and the cliff-top village of Èze. Monaco is its sovereign jewel, an enclave set upon that coast. And the most beautiful road in Europe, the three Corniches, climbs from Nice to Monaco, the sea on one side, the mountains on the other.
Getting Here · From the Airport
Traveling to Monaco
Monaco has no commercial airport of its own, only a heliport. Here are the three airports to fly into, and the three ways to cover the last few miles, along one of the most beautiful coastlines on earth.
Main Gateway
NCE
Nice Côte d'Azur
≈19 mi · 20–30 min via the A8
By far the easiest and most popular way into Monaco, the Riviera's main airport. Monaco itself has no airport, only a heliport.
Drive the coast road in under an hour, or take the Blade from Nice Côte d'Azur Airport and land on the Rock in seven glittering minutes, the fastest and most spectacular way to arrive.
From the right suite to Michelin tables, private transfers and matchday hospitality, our VIP concierge sources, negotiates and arranges every detail. You simply arrive.
Turn your matchday into an unforgettable Riviera weekend.
Must-Do Classics
The Rock & Prince's Palace
The old town, the Changing of the Guard (daily 11:55) and royal history with sea views.
Oceanographic Museum
World-class aquarium with sharks, turtles and a huge coral reef.
Monte-Carlo Casino
The iconic Belle Époque rooms (dress smart). The opulence wins over even non-gamblers.
Casino Square & Shopping
The famous square and luxury window-shopping at One Monte-Carlo and the golden triangle.
Scenic & Outdoor
Jardin Exotique
Dramatic cliffside cactus garden with panoramic views and prehistoric caves.
Larvotto Beach & Promenade
Swim and relax; the nearby Japanese Garden is peaceful and zen.
Port Hercule
Stroll the harbor to admire the superyachts.
Mareterra
New eco-district with modern architecture and future-forward walks.
Unique Experiences
Prince's Car Collection
Rare vintage and racing cars, glamorous, even if you're not a car fan.
Grimaldi Forum
Art, car and history exhibitions and major events.
Helicopter or Boat Trip
Scenic flights or harbor cruises for breathtaking Riviera views.
Hikes & Èze Village
Easy coastal paths or up to Èze village, the famous "eagle's nest" views.
Private Chauffeur
Your week, chauffeured
Book a private chauffeur by the hour, by the day, or for the entire week, shopping, shows, Michelin dinners and Riviera escapes, without ever touching a wheel. Your English-speaking driver meets you the moment you land in Nice.
Hourly, daily and weekly packages, a dedicated driver on call.
Your Signature Destinations
Carré d'Or ShoppingOne Monte-Carlo
Monte-Carlo CasinoBelle Époque
Michelin Dinners7 starred tables
Opera & ShowsSalle des Étoiles
Cannes & the Croisette45 min
Èze VillageEagle's nest
Saint-TropezCoastal escape
Bellet VineyardsWine tasting
Visit the Principality
Why the world comes to Monaco
Nestled on the Côte d'Azur, Monaco is a global hub for business, tourism and sport, and a favourable tax jurisdiction at the heart of Europe.
400Int'l events per year
7MVisitors every year
100+Nationalities
HNWIA magnet for global wealth
VIP Concierge · Travel & Hospitality
Your private concierge on the Riviera
Best-in-class travel, orchestrated end to end. Our concierge sources, negotiates and contracts every hotel, villa and detail in Monaco and beyond, saving you time and money while handling air, ground transport, long-term housing, dining and more. We create, package and deliver once-in-a-lifetime experiences across Monaco, the Côte d'Azur, the South of France and the French Riviera.
Accommodations
Hotels and villas sourced, negotiated and contracted across Monaco and the Riviera.
Air Travel
Private jet, first class and helicopter transfers arranged to your schedule.
Ground & Transfers
Chauffeurs, luxury self-drive and yacht tenders, seamlessly coordinated.
Michelin Dining
Priority tables at the Riviera's most coveted restaurants.
Long-Term Housing
Extended stays and residences for a season on the Rock.
Full Itineraries
Every day planned around you, saving time and money.
Experiences · Exclusive Access
Bespoke experiences for private guests and corporate groups, pairing luxury accommodation with exclusive access to the Riviera's marquee events.
Monaco Grand PrixMonaco E-PrixRolex Monte-Carlo MastersCannes Film FestivalCannes LionsMonaco Yacht ShowTop Marques MonacoJumping Int'l de MonacoBal de la RoseMonte-Carlo Summer FestivalNice CarnivalE1 Series
Ferrari and Lamborghini glare at one another across Casino Square, while the Aston Martin driver simply smiles, quietly certain he is James Bond. The roll-call runs deep: Rolls-Royce and Bentley glide by in silence, McLaren, Porsche and Maserati carve the corners, and Bugatti, Koenigsegg and Pagani stop traffic wherever they park. Add Mercedes-AMG, Rimac and Lotus, and outside the Hôtel de Paris the kerb becomes a permanent, rolling motor show, the finest street collection on earth.
Drop photo → car1.jpg
Casino Square
car2.jpg
Ferrari
car3.jpg
Lamborghini
car4.jpg
Aston Martin
car5.jpg
Hôtel de Paris
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The Parade
car7.jpg
Café de Paris
Grand Prix
Rolls-Royce
McLaren
Yacht Club de Monaco
The art of living at sea
Under the presidency of HSH Prince Albert II, the Yacht Club de Monaco embodies nautical elegance, a beacon of "La Belle Classe" at the heart of Port Hercule.
Superyacht
Port Hercule
23–26 September · Port Hercule
Flagship Event
Monaco Yacht Show
One of the most famous superyacht shows in the world. Each September, Port Hercule hosts the finest yachts on the planet, the meeting point of luxury yachting and exceptional networking.
Champagne at noon, a watch worth a small car, and a harbour full of superyachts. This is joie de vivre, Monaco style: the French art of savouring every pleasure, turned all the way up and served over ice, long before the first whistle.
Champagne o'clockOn IceHaute HorlogerieDressed for the evening
The art of living well, poured by the glass.
Rosé, the true colour of the Riviera
Côtes de Provence · at the heart of the Côte d'Azur
Rosé may be the oldest wine of all. Long before deep, tannic reds, the first wines were pressed pale and pink, barely tinted by the skins. Medieval Bordeaux prized the vin d'une nuit, the "wine of one night," and Provence perfected that pale, bone-dry style centuries ago.
Then the Riviera made it a symbol. From Saint-Tropez to Monte-Carlo, chilled Provençal rosé is the default pour of summer, on yacht decks, at beach clubs, in the casino gardens and the Grand Prix suites. Houses like Whispering Angel, Domaines Ott, Minuty and Miraval turned Côtes de Provence into a global emblem of the good life.
Order it pale, order it cold. On the Rock, a glass of rosé is less a drink than a way of life.
Provence Rosé
Time · Haute Horlogerie
The world capital of the wristwatch
Monaco is a watch collector's paradise, and the whole watch world knows it. In a principality this dense with serious collectors, the boutiques of the Carré d'Or hold what dealers elsewhere can only dream of.
A dozen of the world's great houses within a few hundred metres, most walkable in a single afternoon.
Deep stock, thanks to wealthy residents and collectors, references that sit on waitlists elsewhere are often here now.
VAT advantages, non-EU visitors can frequently reclaim or avoid VAT, keeping prices sharply competitive.
A serious pre-owned and grey-market scene, houses like Monaco Watch Company keep the most sought-after pieces (Daytona, Royal Oak) ready to wear.
Official authorised dealers, Rolex at Zegg & Cerlati, plus AP, Patek Philippe, Richard Mille, Cartier and Omega boutiques.
Discreet, white-glove service, tailored to high-net-worth clients who value their privacy.
Monte-Carlo is synonymous with glamorous gaming. James Bond elegance, Belle Époque architecture and one of the most beautiful squares in the world, the casino is part of the show, whether you play or not.
Monaco holds one of the world's highest concentrations of Michelin stars, and its most coveted tables book out weeks ahead. Our VIP concierge secures reservations at the most exclusive restaurants on the Rock, on your dates.
★ Michelin Guide distinctions. Reservations via the partner hotels; our concierge can arrange your table.
After Dark
Nights on the Rock
Ultra-luxury, exclusivity and celebrity sightings, supercars at the door, yachts in the harbor and bottle service. Glamorous rather than wild. The scene peaks during the Grand Prix and all summer long.
01
Jimmy'z Monte-Carlo
The legendary electro-chic club, world DJs (Bob Sinclar, Black Coffee, Lost Frequencies), lush garden, lagoon and open-air feel. The most iconic and exclusive.
Inside the Hôtel de Paris, elegant cocktails, soft live jazz and one of Monte-Carlo's most beautiful rooms. An unforgettable night in the grand tradition.
Iconic spot on the Grand Prix circuit. Day café, lively bar/club by night with live music and DJs. Indoor-outdoor and energetic, beloved by yacht crews.
Monaco excels at the art of enjoying the world's greatest wines in opulent settings. Fifteen minutes away, in the hills above Nice, the AOC Bellet grows elegant whites (Rolle/Vermentino) and characterful reds and rosés (Braquet, Folle Noire, Nielluccio).
Mouton Rothschild
Pauillac · 1945
Château d'Yquem
Sauternes · 1890
Romanée-Conti
Burgundy · DRC
Pétrus
Pomerol
Dom Pérignon
Champagne
Krug Grande Cuvée
Champagne
Château Margaux
Bordeaux
Château de Bellet
AOC Bellet · Local
Wine Palace Monte-Carlo
Port Hercule · Yacht Club
An exceptional wine bar and boutique at the Yacht Club de Monaco, over 2,300 wines, champagnes and spirits to taste overlooking the harbor, or to take home from among the rarest bottles.
15–20 minutes from Monaco, this historic estate offers guided tours and tastings with breathtaking sea views. Rolle whites, Braquet and Folle Noire reds, a discreet jewel of the Riviera.
A mythical underground collection, hundreds of thousands of bottles, including ultra-rare vintages like the 1945 Mouton and the 1890 d'Yquem. Accessible via the hotel's restaurants or on private tours.
Monaco holds the world's highest concentration of official dealerships, rare and limited models on display for an exceptional clientele. Private appointments on request.
Supercars & Luxury Motorcars
Ferrari, Rolls-Royce, Bentley, Lamborghini and more, new, pre-owned and bespoke orders.
Tip: visit during the Grand Prix (May) and the Monaco Yacht Show (September) for the greatest concentration of new arrivals. Private appointments on request.
The Riv is a members-only social club in Monaco, where the glamour of Casino Royale meets old-Hollywood sophistication and modern exclusivity, all built around access to the Club.
A private sanctuary for the international creative and business elite who move between Monaco, Cannes and the French Riviera. Elegant mid-century modern meets Monte-Carlo opulence: dark woods, deep greens, gold accents and panoramic sea views. Power lunches and deal-making by day; casino glamour, private screenings and spontaneous soirées by night. No paparazzi, no influencers. Members only.
Cinema
Now in production · In cinemas 25 June 2027
Hollywood returns to Monaco: Margot Robbie and Bradley Cooper to lead the "Ocean's" prequel
The hotly anticipated "Ocean's" prequel is set in Monaco during the legendary 1962 Grand Prix. A radiant Margot Robbie and Bradley Cooper play Danny Ocean's parents, master con artists in their prime, in an old-fashioned love story wrapped around a high-stakes heist. Cooper writes and directs, with Josh Gad, Wagner Moura and Monica Barbaro joining the cast.
Tom Cruise thrills Cannes with "Mission: Impossible"
Less than an hour from Monaco, the superstar premiered "Mission: Impossible – The Final Reckoning" at the 78th Festival de Cannes to a five-minute standing ovation. Cinema's most glamorous red carpet unfolds a heartbeat from the Rock.
The French Riviera has always drawn the world's most influential, most successful and most magnetic to a single glittering coast. The Riv turns that gravity into a membership: a private club on the Rock for the visionaries, the dealmakers, the creatives and the connoisseurs who come to Monaco to connect, to do business and to belong. Business by day, glamour by night, in the timeless spirit of the Riviera, and an inner circle reserved for the very few.
The Network
Connect with leading figures in business, sport and culture, women and men.
The Calendar
Galas, matchdays, private dinners, casino nights and yacht days across the season.
Business by Day
A members' lounge for meetings, deals and introductions on the Rock.
Members' Privileges
Priority tables, VIP hospitality and a dedicated concierge.
The Côte d'Azur hosts the most exclusive events on earth. Tourism sits at the heart of our matchdays, and our partners gain privileged access to the very best of the Riviera: grands prix, supercars, superyachts, galas and red carpets.
May
Formula 1 · Motorsport
Monaco Grand Prix
The crown jewel of Formula 1. Screaming single-seaters threading the barriers, superyachts lining Port Hercule, and the most glamorous paddock on earth, a stone's throw from our stadium.
World-class acrobats and performers, a fun, family-friendly spectacle.
Spectacle
02
Rolex Monte-Carlo Masters
April
ATP Masters 1000 on clay, watch the top players against the Mediterranean. Sporty yet chic.
Sport · Chic
03
Monte-Carlo Fashion Week
14–18 April
The Principality's official fashion event. Runway shows and resort collections at the Yacht Club and Grimaldi Forum, staged by the Chambre Monégasque de la Mode, elegance, sustainability and Riviera glamour.
Haute Couture
04
Monaco Grand Prix
Late May / Early June
The ultimate glamour event, street circuit, superyachts and parties. High-energy, celebrity-filled luxury.
Speed · Prestige
05
Monte-Carlo Summer Festival
3 July – 15 August
Open-air concerts, opera and ballet at Salle des Étoiles and Opéra Garnier. Elegant, sophisticated evenings.
Music · Soirée
06
Monaco Yacht Show
23–26 September
The world's top superyacht exhibition in Port Hercule, networking heaven.
Ultra-Luxury
Premium hospitality access available to club partners and guests, get in touch.
The Rock · Motorsport
The Monaco Grand Prix
The most glamorous circuit on earth threads within metres of our stadium, single-seaters brushing the barriers, superyachts crowding Port Hercule, and the most coveted paddock in the world. A Monaco matchday is never ordinary.
78Laps
2.07 miStreet Circuit
1929First Held
161 mphTop Speed
"A win here was worth two anywhere else."
Nelson Piquet, three-time World Champion
1929First run, through the streets of Monte-Carlo. "Williams" wins in a Bugatti Type 35B.
6Ayrton Senna victories, an outright record, five of them consecutive from 1989 to 1993.
5Wins each for Graham Hill, "Mr. Monaco", and for Michael Schumacher.
1 of 3The Triple Crown of Motorsport, alongside Indianapolis and Le Mans.
2Monégasque winners in 83 editions: Louis Chiron (1931) and Charles Leclerc (2024).
2035Signed on the Formula One calendar, the only race exempt from the minimum distance rule.
1929
Antony Noghès creates the Grand Prix under Prince Louis II, placing Monaco on the map of world sport.
1931
Louis Chiron becomes the first Monégasque to triumph at home.
1950
The race joins the very first Formula One World Championship. Fangio takes his first world win.
1955
Alberto Ascari plunges into the Monaco harbour, an image that passed into legend.
1960s
Graham Hill reigns over the principality: five wins and the title "King of Monaco".
1987–93
The Senna era: six wins, five in a row, a record still unbeaten.
2024
Charles Leclerc finally wins at home, 93 years after Chiron.
2025
Lando Norris sets the fastest qualifying lap in history: 1:09.954.
Since 1929 the most glamorous race on earth has run past our door. Our stadium is set inside the circuit itself, our name and this Grand Prix share the same square mile, the same harbour, the same century of prestige. When Monaco races, the world looks at Monaco, and so it looks at us.
The most famous steps in world cinema, less than an hour from the Principality. Glamour, stars and the red carpet, every May.
Since 1946
Each spring, the Croisette becomes the world capital of cinema. For two glittering weeks, directors, stars, financiers and press from every corner of the globe, from Hollywood to Bollywood, descend on Cannes to climb the steps of the Palais des Festivals for the Palme d'Or, the most coveted prize in film. It is where the industry's biggest names are made, and where the world's press turns its lens on the Côte d'Azur.
From Monaco, the journey is half the magic. The Grande Corniche and the coastal road sweep past clifftop villages, turquoise coves and palm-lined promenades, one of the most beautiful drives on earth. Arrive by helicopter over the bay, by chauffeured convertible along the Riviera, or by yacht into the old port, then step into the premieres, the parties and the pageantry of a legendary festival.
The Cannes Lions International Festival of Creativity is the world's most prestigious annual gathering for the advertising, marketing and communications industry. Each June, twelve thousand delegates from ninety-seven countries, and hundreds of the world's biggest brands and agencies, converge on the Croisette for five days of awards, ideas and dealmaking. These are the chief marketing officers and agency leaders who decide where the world's advertising budgets go.
They are already on the Côte d'Azur, and Monaco is a forty-five minute drive along the coast. That proximity is our invitation. Host your clients at a matchday at Stade Louis II, beside the Principality's luxury club, and turn a festival week into a signature brand moment: private hospitality, player access and a seat at the heart of Monaco's event calendar. It is how a partnership with us puts your name in front of the people who move the market.
You came for Monaco, the glamour, the yachts, the starred tables and the Grand Prix. Stay for the real thrill: ninety minutes of football at Stade Louis II, alongside the Principality's luxury team.
The faces of the Principality, international talent and Monégasque style, on and off the pitch.
For nearly five decades, AS Monaco Football Féminine has pioneered women's football in the Principality, a story of national pride and identity carried today by a new generation of players. Here the beautiful game is lived the Monégasque way, in one of the most glamorous and luxurious cities in the world, where sport and the art de vivre are inseparable, on and off the pitch.
Led by elite coaching and technical staff with pedigrees from Europe's top clubs, the club pairs true sporting ambition with a sense of style found nowhere else in the game.
50Years of History
192Players in the Club
100%Women's Club
Stade Louis II
Our History
Five decades of pioneers
1976
The Founding
Founded as Omnium Sportif de Monaco by Bettina Gallo and Muriel Banaudo, the first women's team in Monaco.
1985
National Title
Won the D2 national championship and earned a brief return to the first division.
1993
The Elite
Reached the French first division (D1), competing for seven seasons at the highest level.
2009
The Ascent
Won the R1 Méditerranée, continuing its climb toward national promotion.
2022
AS Monaco FF
Becomes AS Monaco Football Féminine, an official member of the Association Sportive de Monaco.
50Years of History
6×Champions
2×D1 Semi-Final
#1Regional 1 · 2023/24
56%Aged 24 or under
80%Player Retention
Stade Louis II
A world-class stadium in the heart of Monaco
01
A Global Monument
Steps from the marina, the casino and Monaco's luxury hotels.
02
Premium Infrastructure
VIP boxes, media facilities and modern amenities already in place.
03
Scalability & Vision
A roadmap from D3 to D1, mirroring Monaco's rise on the world stage.
A History Lesson
The story of the Stade Louis II
A feat of engineering reclaimed from the sea, and the only stadium in the entire Principality.
The first Stade Louis II opened in 1939, already the home of AS Monaco, and is named after Louis II, the Sovereign Prince of Monaco at the time. In 1979, Prince Rainier III resolved to give the Principality an entirely new sports complex in the Fontvieille district.
Entrusted to Parisian architects, work began in May 1981 and finished in 1984. It demanded 120,000 m³ of concrete, 9,000 tonnes of iron and 2,000 tonnes of steel structure, all on land reclaimed from the sea. Prince Rainier III inaugurated the stadium on 25 January 1985.
Instantly recognisable by its nine arches, the stadium hides most of its facilities underground: the Gaston-Médecin multi-sports arena, the Prince Albert II aquatic centre, a vast car park beneath the pitch, and the International University of Monaco. It has hosted the Herculis Diamond League athletics meeting since 1987 and staged the UEFA Super Cup from 1998 to 2012.
Fontvieille, Monaco
1939
The First Stadium
The original Stade Louis II opens as home of AS Monaco.
1981
The Build
Work on the current stadium begins on reclaimed land.
1985
The Inauguration
Prince Rainier III inaugurates the stadium on 25 January.
1990
Record Crowd
20,000 for Monaco vs Sampdoria, the stadium record.
9Iconic Arches
1985Current Stadium
16,360Capacity
120k m³Concrete
105×68Pitch (m)
1×Stadium in Monaco
The Vision
Football's most luxurious club.
On and off the pitch, in one of the most glamorous cities on earth. Come for the Principality, the glamour, the starred tables, the yachts and the Grand Prix. Stay for the match. Anchored in Monégasque identity, ASM FF is defining a new category in sport.
Mission & Ambition
Building the success of tomorrow
Aligning fan expectations, brand unity and emotional engagement to unlock sporting and commercial growth.
01
Develop Future Generations
Train girls aged 7 to 18 in an academy built on values, discipline, joy and performance.
02
Return to Division 1 Arkema
An ambitious project to reach the highest level of French women's football and reclaim national status.
03
Maximize Visibility & Impact
Broadcast matches, elevate players into national teams and grow media presence across every channel.
04
The Monaco Player Pathway
Position the club as a pillar of regional women's football, and the region as the most attractive destination for players.
Leadership
World Class Leadership and Governance
Experts in strategy and management uniting sport, lifestyle, luxury and international finance.
Under new chairman Gary LaDrido, DCB Sports is ushering in an exciting new era for AS Monaco Football Féminine, a long-term commitment built to last.
28 June 2025 · HelloMonaco
A new chapter for women's sport: DCB Sports partners with AS Monaco Football Féminine
AS Monaco Football Féminine has sealed a landmark partnership with DCB Sports, the California investment firm led by its Chairman, Gary LaDrido. The agreement commits the club to a decade of sustained investment, spanning youth development, coaching, facilities and the international profile of the women's game.
AS Monaco FF: DCB Sports commits to ten years alongside the club
The French sporting press has welcomed the ten-year commitment made by DCB Sports, led by Gary LaDrido. Observers describe a structuring investment, one designed to secure the long term future of women's football in the Principality and lift its standing across Europe.
Sport captures close to 70 percent of all sponsorship investment worldwide, and Monaco commands the wealthiest audience in the game. Here is where the smartest marketing budgets are going, and why the Principality's luxury team is the placement to own.
$70–80B+Global sports sponsorship spend, per year
~70%Share of all sponsorship that goes to sport
6–9%Annual growth, toward $96–145B by 2030–2034
4 : 1Common ROI target, $4 of value per $1 spent
3–5×Media exposure vs rights fee, when well activated
3× / 2×Engaged fans, 3× more likely to buy, 2× to recommend
Sponsorship investment by sector
Indicative index built from 2024–2025 market reporting. Directional, work from the top down.
Automotive & Mobility
100
Financial · Payments · Fintech
82
Technology · Telecom · AI
76
Beverages & Food
64
Retail & Apparel
55
Crypto & Digital Assets
48
Luxury & Lifestyle
44
Hospitality · Airlines · Travel
42
Healthcare & Wellness
33
Energy & Utilities
28
Gold bars mark Monaco priorities and the fastest-growing categories. Sources: Fortune Business Insights, Research and Markets, SportBusiness, SponsorUnited, 2024–2025.
Categories open for partnership
Every category is available. Category exclusivity is granted to first movers.
01
Automotive & Mobility
Official vehicle, fleet and matchday branding. The largest single sector in sports sponsorship.
Toyota, Mercedes, Jeep
Open
02
Financial · Payments · Fintech
Banking, cards, insurance and fintech, with loyalty and payment programmes.
American Express, Santander, Revolut
Open
03
Technology · Telecom · AI
Cloud, data, connectivity, streaming and gaming. AI is the fastest-growing category of all.
Microsoft, AWS, Samsung, AT&T
Open
04
Beverages & Food
Pouring rights, energy, spirits and consumer goods, among the biggest spenders in the game.
Coca-Cola, Red Bull, Heineken
Open
Fastest growing
05
Crypto · Digital Assets · AI
Exchanges, wallets and AI platforms, major and fast-rising entrants to the field.
Exchanges, wallets, AI platforms
Open
06
Retail · Apparel · Consumer
Kit manufacturing, footwear and retail, from the shirt to the shop floor.
Nike, Adidas, Puma
Open
Monaco priority
07
Luxury & Lifestyle
Watchmaking, jewellery, couture and fine spirits. Our audience is your clientele.
Rolex and the great maisons
Open
Monaco priority
08
Hospitality · Airlines · Travel
Airlines, hotels, resorts, tourism boards and cruise, with VIP suites and fan travel packages.
Emirates, Etihad, Visit Rwanda
Open
Monaco priority
09
Yacht & Marine
The finest shipyards, selling to an owner-class audience. Stadium branding and on-water hospitality.
The world's leading shipyards
Open
10
Healthcare & Wellness
Hospitals, clinics, pharma and performance, with naming rights and community health.
Hospitals, clinics, pharma
Open
11
Energy & Utilities
Power, renewables and sustainability partners, aligned to the future of the game.
Power, renewables, sustainability
Open
12
Local & Regional
Monaco and Riviera houses, real estate, legal, fine dining and motoring.
Riviera real estate, legal, dining
Open
All categories are available for purchase. Contact our partnerships team to secure yours.
Golden Anniversary · Season 2026–2027
Own a piece of the Golden Anniversary
Fifty years. One golden season. To mark our 50th anniversary, AS Monaco Football Féminine opens its most coveted assets to a select circle of founding partners. From the name of the stadium to the front of the shirt, this is a once in a generation chance to write your brand into the story of the Principality's luxury club. Every asset below is available now, and category exclusivity goes to the first to move.
01
Venue & Facility
Highest value
Stadium naming rights. The entire arena carries your name, global broadcast exposure in the spirit of the Etihad and the Allianz.
Training ground & academy naming. Brand the home of tomorrow's internationals.
Partial venue. Name a stand, a gate, a concourse or a hospitality lounge.
Facility rights. Medical centre, performance lab and youth academy.
02
Team & Club-Wide
Rising fast
First-team partner. Lead partner of the senior side.
Women's, academy, youth & reserve. Accessible entry, deep association, women's value rising fastest.
Official supplier categories. Official Ball, Official Timekeeper, Official Hydration Partner and more.
03
Kit & Jersey
Most visible
Hover any placement to see what is available. Recommended values are set out in the partnership pack, unlocked after a short inquiry below.
HomeRed & white · Stade Louis II
Front of ShirtAvailablePrimary partner, on every broadcast.SleeveAvailableLeft Chest, CrestNot for saleRight Chest, Kit MakerTechnical partnerFront of ShortsAvailable
AwayLight blue & gold · On the road
Front of ShirtAvailablePrimary partner, on every broadcast.SleeveAvailableLeft Chest, CrestNot for saleRight Chest, Kit MakerTechnical partnerFront of ShortsAvailable
Pink OctoberCharity edition · Breast cancer
Pink October Title PartnerAvailableA share benefits breast cancer charities.SleeveAvailableLeft Chest, CrestNot for saleRight Chest, Kit MakerTechnical partnerFront of ShortsAvailable
Back & shoulder secondary positions.
Training & warm-up kit branding.
Goalkeeper kit, sold separately.
Third & alternate kits.
Illustrative kit concepts for the 50th season. Home in red and white, an away kit in light blue and gold, and a Pink October edition supporting breast cancer awareness.
04
Training & Non-Match
Always-on
Training & warm-up wear.
Team bus & travel branding.
Matchday warm-up gear.
Every asset is structured across Signature, Gold, Platinum and Titanium tiers. Recommended values and a sample partnership agreement are shared in the pack, unlocked after a short inquiry below.
Partnership Request
Unlock the partnership pack
Share your details and the asset you are exploring. Submit to download the Golden Anniversary pack, with recommended values, Signature, Gold, Platinum and Titanium tier benefits, and a sample agreement. One of our representatives will contact you shortly.
Thank you. Your pack is ready.
One of our representatives will contact you shortly. Download the Golden Anniversary partnership pack below.
In 2026, AS Monaco Football Féminine turns fifty. Half a century since the first women's team took the field in the Principality, and the most important season in our history is about to begin. This is a rare, once in a generation moment, the kind a brand builds a legacy around.
A select circle of founding partners will write their names into the story of the Golden Anniversary, beside the crest, on the shirt, and across every matchday at Stade Louis II. When the world looks at Monaco this season, it will see you too.
Where the world's most exclusive stage meets American ambition.
For U.S. companies rewarding top performers, entertaining key clients or forging unbreakable team bonds, The Riv opens doors that very few ever see. Picture your group on a private yacht as Formula 1 cars scream past in the harbor, front-row glamour at a Cannes premiere, courtside at the Rolex Monte-Carlo Masters, then members-only nights at The Riv, where the vibe is pure Casino Royale meets Hollywood. We deliver white-glove, English-speaking experiences end to end. No stress. No surprises. Just unforgettable ROI.
Proven ROI
4 : 1
The benchmark on luxury incentive travel: $4 of perceived value for every $1 spent.
White-glove
All in English
A dedicated U.S.-facing team handles logistics, payments, visas and hosting, from first call to final thank-you.
Members only
The Riv, exclusively
Members-only access at The Riv: zero crowds, zero paparazzi.
Plan ahead
12 to 18 months
Ideal lead time for marquee dates. Book early for the best access and pricing.
Why U.S. Sales Teams Choose The Riv
Six reasons to reward your team here
For employee rewards, client entertaining and team building that actually moves the numbers.
01
Motivation that drives results
Reward top performers with the ultimate bucket-list trip: Grand Prix weekends, the Rolex Masters, Cannes red carpets and private access at The Riv. Teams return energized, loyal and inspired, with stories they tell for years.
02
Team building that actually works
Superyacht challenges, supercar driving, leadership dinners at The Riv and custom workshops against a cinematic backdrop. Your team leaves closer, more aligned and ready to hit targets.
03
Zero stress, fully managed
Our U.S.-facing team handles everything in English: flights, visas, luxury transfers, payments and on-site hosting. One point of contact, white-glove throughout.
04
Access no one else can offer
Members-only at The Riv means private lounges, screening-room premieres and rooftop nights with zero crowds or paparazzi. Your people feel like true VIPs.
05
Scalable and perfectly timed
An ideal 12 to 18 month planning window for marquee dates. Packages scale from 10 to 60 guests, from a Grand Prix focus to multi-event trips or a standalone Riv Signature Day.
06
Memories that boost retention
Teams who experience Monaco through The Riv report higher engagement and stronger loyalty. It is more than a trip; it is a retention tool that says you are elite, and we invest in you.
Signature group experiences
Three curated collections and a fully bespoke option. Every package includes VIP hospitality, five-star stays, private transfers and a dedicated host. Pricing is per guest, indicative for 2027 and confirmed on proposal.
01
The Grand Prix
The Monaco Formula 1 weekend at its finest, grandstand or terrace hospitality above the circuit, a yacht-side welcome and a members' table at The Riv.
3–4 days · from $9,500 per guest
Entry flagship
02
The Riviera Circuit
Two icons in one trip, the Grand Prix paired with the Rolex Monte-Carlo Masters or a Cannes premiere, linked by the Riviera's finest hotels and a private chauffeur.
5 days · from $14,000 per guest
Multi-event
Signature
03
The Triple Crown
The ultimate week, the Grand Prix, the Cannes Film Festival and the Rolex Masters, crowned by full Riv access, a superyacht day and a helicopter arrival.
7 days · from $18,500 per guest
Ultimate
+
The Riv Signature Day
A members-only day on the Rock, added to any package or booked on its own, lounge access, a Michelin table and a VIP matchday at Stade Louis II.
1 day · from $1,850 per guest
Add-on
★
Bespoke
Sales kick-offs, board retreats, client incentives or awards trips, designed around your objectives, group size and budget from a blank page.
Tailored · price on proposal
Custom
Every package includes
✓
Included as standard
VIP event hospitality & premium seating
Five-star accommodation on the Riviera, sea-view where possible
Private airport transfers & chauffeured cars throughout
A dedicated English-speaking host & a 24/7 concierge line
Curated dining at Monaco's Michelin tables
Full itinerary planning & an on-the-ground team
+
Optional upgrades
Superyacht charter with harbour berthing for the Grand Prix
Helicopter transfers from Nice
Supercar driving experiences & circuit tours
Private chef, sommelier or wellness programmes
Athlete or celebrity guest appearance
Branded team-building & awards ceremonies
Every experience is tailored, the full menu and per-group pricing are set out in the group sales pack, unlocked after a short inquiry below.
Group Sales Request
Ready to reward in Monaco?
Share your group size and preferred dates. Submit to instantly download the full group sales pack, with 2027 signature collections, inclusions and pricing. A dedicated representative will then build your custom proposal.
Thank you. Your pack is ready.
A dedicated representative will contact you shortly to build your proposal. Download the group sales pack below.
Let The Riv turn your next corporate milestone into a legendary chapter on the Riviera. Limited availability for 2027 marquee dates, early inquiries receive priority access.
The Media Plan
Our media strategy, in full
Scroll · click to enlarge
Join Us
Your Monaco awaits
Luxury, lifestyle, partnerships, hospitality and unforgettable events, with the beautiful game at the heart of it all. Whatever draws you to the Rock, our door is open, and we would love to hear from you.
Merci beaucoup, et à très bientôt sur le Rocher.
Thank you very much, and see you very soon on the Rock.
Thank you. Your message is on its way.
One of our representatives will get back to you shortly.
VIP Concierge · Confidential
Your journey, orchestrated
Share your preferences. A dedicated concierge will respond in complete discretion.
Thank you. Received in confidence.
A dedicated concierge will contact you shortly, privately.
